Strategic CRM

 

 

 

 

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How Can I Make My CRM Implementation Strategic?

  • "Despite having terabytes of customer transaction data, many firms are unable to extract meaningful information that will result in enhancing the customer relationship." – Intelligent CRM from CMP Media
  • A recent study by Forrester Research entitled "Keeping Customers Loyal" shows that most companies with CRM databases are not able to track loyalty behaviors and attitudes, and no loyalty programs have the capacity to use information stored in existing CRM databases.

 

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Despite the difficulties mentioned above, a report by Gartner Dataquest shows that the majority of retailers still consider CRM to be one of their highest business priorities. Taking a Strategic Approach to your CRM implementation means that

  1. you understand how to achieve a unified view of your customer data,
  2. you are aware of the relative costs and benefits of phasing your project, and
  3. you have a plan in place to gain value out of your customer data once it is collected.

 

 

 

Condor Solutions Proven CRM Strategy

 

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Page Last Revised: Monday, April 12, 2010

 

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